We make thedifference for your product video
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Product videos can be terrible - terribly boring. That's in the nature of things, because a product video is all about specifically putting your product, offer or service at the center of the communication. So it's not the entire company, a job or a very, very complex process that is explained here. Instead, it is primarily about the characteristics and differentiating features as well as the most memorable and unusual presentation possible. A very central point: What problem does your product solve best? In the end, your product film will be judged by how much it catches the eye, how cleverly it argues, and how well it supports sales - and you can see for yourself right here that our product films stand up to any comparison.

As with any video production, a good briefing and a personal meeting with our agency are the first priority for a product video project. Because only when we have understood and found the advantages and in the best case also the uniqueness of a product, nothing stands in the way of the perfect idea. The most important thing here is to focus on a few or even the one point of differentiation (USP), so as not to bombard the viewer with too many product messages and features later in the video and leave them rather perplexed. But don't worry, this is exactly where we see ourselves as a kind of funnel that finds the essential product advantages out of your information flow and packs them into a good story. A good product video is short and crisp to the point and stands out positively through its implementation. This is our mantra for the creation of your product video - once the concept is in place, we look for the best possible form of implementation for your product, target group and budget. Then we illustrate, animate and set it to music and your product video is "ready to sell"!

Attention - this is the currency of very good product videos. The shorter, the better - the more eye-catching your product video, the more successful it will be. We fight with all creative means when creating your product video - here are just a few of them:

• Hybrid: Product video was yesterday, today there is hybrid! Put your product video on a much more real and credible footing: by using real footage and real people, your video ad looks more authentic and much more modern. HERE you can find a sample.
• Stopmotion: It can also be tricky - with a product video produced using stop trick or stop motion. Here, objects are moved by hand, frame by frame. Usually combined with an animation, the result is an attention-grabbing video that is second to none. HERE you can watch the video.
• Typo: This style is a great way to score points with your product video. Letters race into the frame, exclamation marks follow question marks. Your audience will follow the rousing story unconditionally - in a flowing plot characterized by fast typo/text fade-ins. Especially suitable for brands and products whose texts speak for themselves or which have to or want to do without a speaker... like HERE in this example.
• Real mix: Animated characters conquer our real world - this is a very hot trend in video ads. We have tracked this down and already implemented it in several projects. Animated characters are inserted into realistic footage and animated. An absolute eye-catcher.
• 2-D character: Telling a good story from the perspective of a character is possible with this style. A human being doesn't necessarily have to be at the center of your product video - we've already invented various characters: from a drop of blood that has come to life for the topic of blood donation to a poor eye for digital visual aids. There are no limits to your imagination.

We are absolute brand professionals - and not only that, our individual approach convinces our clients from start-ups to Dax corporations. We understand brands and products, find their most convincing benefits and the tailor-made product video style that is exactly right for you. So that you and your product video really stand out! All this with our own team, without outsourcing to low-wage countries - on time and in premium quality. So: Let's crack nuts!

We know how hard it is to focus on a few features and a keymessage when creating a product video. But that's exactly what we do. We help you find the essence of your brief and bring it into a crisp product video between 60 to 90 seconds maximum. Anything longer usually degenerates into an explainer video and is not the job of a good product video. Here, it's primarily about getting to the heart of your product as quickly and as well as possible - a crisp 60-90 seconds should be enough, which everyone will then watch to the end.