Product videos

create the

outstanding

perform.

Let's break new ground to explain your product in a unique and effective way! It starts with disruptive storytelling and the most innovative product video designs. This is how we get to the heart of your product and ensure more attention and leads!

Request a project without obligation!
Swiss LogoZeiss logoLogo of Tafel GermanyLogo of myclimateLogo of Munich RELogo of the Lufthansa GroupLogo of the Federal Center for Health EducationLogo of KFWERGO logo
Swiss LogoZeiss logoLogo of Tafel GermanyLogo of myclimateLogo of Munich RELogo of the Lufthansa GroupLogo of the Federal Center for Health EducationLogo of KFWERGO logo

8 product features in 60 seconds.
Our Lufthansa 777-9 product video.

A new, gigantic aircraft, but hardly any visual material? And only 3 weeks until the launch date with the press. And now? A really tough nut to crack. We staged the Boeing 777-9 and its best features in a hybrid format with a surprising storyline. Traveling, captivating and extremely successful.
See for yourself!

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More about the project

Care with our

Product videos for

more Attention!

Never be bored again. We produce the next generation of product videos for you. Our "3 Nutcracker Principles" ensure that your target group is convinced and inspired.

Request a project without obligation!

Cracking complexity.

It's like cracking nuts: we work hard to make the core of your product visible. Whether technology, software or finance. We always think from your target group's perspective and make your product tangible and understandable in the shortest possible time.

Rethinking storytelling.

We don't stage the same story about the product that solves all problems for the 100th time. We look for the best storyline for your product - breaking with old patterns and aiming for one thing above all: the full attention of your target group!

Video design that stands out.

There are tons of product videos - that's why you have to stand out. It's the design that decides whether your target group even looks at all. That's why we develop your own individual & eye-catching video style!

Product videos that sell. With the best benefits and unique motion design.

Whether for the launch, relaunch or pitch of your product - our product videos impress with their individuality and premium quality. Be inspired by our diverse premium video projects!

Do you have a topic that requires more explanation? Then take a look here!
Premium explainer videos
Logo of SwissZeiss logoLogo Tafel GermanyLogo of myclimateLogo of Munich RELogo of Lufthansa GroupLogo BZgALogo KFWERGO logo
Logo of SwissZeiss logoLogo Tafel GermanyLogo of myclimateLogo of Munich RELogo of Lufthansa GroupLogo BZgALogo KFWERGO logo

"Klaus and his team have already implemented many projects for Lufthansa Cargo. The results are outstanding and creative. I particularly appreciate his strategic advice and the always extremely pleasant cooperation"

Profile photo of Bettina Petzold - Global Head of Marketing Lufthansa Cargo
Bettina Petzold
Global Head of Marketing Lufthansa Cargo

"Working with Klaus and his team is a real pleasure. He is innovative and very professional. He understands perfectly his clients needs but even more important values and specificities."

Photo by Vanessa Roger Grüneklee - Conducting Officer Schroders
Vanessa Roger Green Clover
Conducting Officer Schroders

"The results of Nutcracker's work are excellent and the collaboration is uncomplicated and friendly. We will definitely work together again!"

Profile picture of Beat Gerber - the press spokesman for Amnesty International
Beat Gerber
Press Officer Amnesty International

Premium product video

have it created:
‍Your3 advantages

With animated moving images, you can showcase your products in a variety of ways on all digital channels, but also benefit enormously and achieve real results. These are your biggest wins:

Save time and effort!

A video communicates your product through voiceover and dynamic images in an easy-to-understand, efficient format. This allows you to reach potential customers quickly and effectively.

Communicate more efficiently!

Numerous marketing studies clearly show that video content is remembered much better than text content. That's why product videos are ideal for positioning your brand in a unique and unforgettable way.

Win hearts and customers!

No marketing tool generates such strong emotions as high-quality product videos. With optimal implementation, your video will generate maximum engagement and convert prospects into customers.

Free advice

How? Who? What? Do you still have a few questions?

We would be happy to explain all the options and ways to create your premium product video. Let's talk about your project and your ideas without obligation.

Make an appointment
100% free of charge and without obligation.
Portrait of Janika Ritter, project manager at the Nutcracker communications agency in Frankfurt am Main.
Janika Ritter
Producer

We are product savvy and video makers - let us crack your topic.

Let us produce your product video at premium level: with our know-how from +2,000 video projects and the creativity of +15 permanent and freelance heads. Internationally awarded and clicked millions of times. These are your nutcracker advantages ...

More about us
Team picture of the communication agency Nutcracker from Frankfurt am Main with employees in front of a wall with illustrations

Everything from a single source

From consulting and strategy to creation, animation and distribution.

Smart investment

The assets of a product video can easily be used to create many other advertising materials such as short videos or flyers.

Immediate start

No waiting or blah blah blah - with us, your project starts as soon as you place your order. Express delivery is also possible.

Individual style development

Nothing off the peg, whether hybrid, vector 2D, 3D or stop motion - we can do it all!

Brand experts

15-strong agency team with extensive brand and corporate experience - from concept developers to motion designers.

Premium product video

Many years of expertise, creative excellence and holistic individual solutions - for internal and external communication.

We are excellent

Frankfurt Founder AwardAward from: Galaxy AwardsAward and logo from: Deauville Green Awards.Award from: Best of Corporate PublishingLogo and award from: Germany's finest agencies. Award from: Book Market AwardLogo of Crea NewcomerAwarded by: World Media Award
Frankfurt Founder AwardAward from: Galaxy AwardsAward and logo from: Deauville Green Awards.Award from: Best of Corporate PublishingLogo and award from: Germany's finest agencies. Award from: Book Market AwardLogo of Crea NewcomerAwarded by: World Media Award

"Likeable and honest. Klaus Schwope and his team at Nutcracker manage to develop a small story from any task, no matter how complicated, and to implement it creatively and with style. A clear recommendation."

Profile photo of Pascal Holzhüter - Director of Marketing at userwerk
Pascal Holzhüter
Director of Marketing userwerk

"Professional and fast cooperation, the result was designed incredibly creatively on our own initiative and was even completed well before the deadline despite the tight time frame. Completely satisfied and highly recommended!"

Profile photo of Elisabeth Brachmann - Communications Officer at the Polytechnic Society Foundation
Elisabeth Brachmann
Communications Officer, Polytechnic Society Foundation

"I value not only the creativity but also the conceptional work. Putting a lot of focus on the concept, helped every time to build ground for a solid strategic approach, which was then turned into a beautiful and creative work. Can fully recommend Nutcracker as a professional and fun partner to work with."

Profile photo of Beata Debacka - IMC & Brand Strategist Zott SE
Beata Debacka
IMC & Brand Strategist Zott SE

Your product video nut, our crunchy process.

Step 1

Briefing

First of all, we ask lots of questions to get to the bottom of your topic. Once we know and understand every detail, we can crack your nut.

Step 2

Concept

Now we find a concept that really gets to the heart of your topic. Then we develop an individual and outstanding video design.

Step 3

Production

And action - now we dive into the animation and work out the nuances of every movement and every sound. Everything to make your product video move everyone!

Step 4

Distribution

After your approval, we create all further versions of your product video in the appropriate formats, lengths and languages for all your channels.

Step 5

Congratulations!

All the videos have been created and are online - hopefully we can now celebrate many successes together! And prepare the next product video.

Still have questions about product videos? Cracky will answer them all!

What is a product video?

Product videos can be terrible - terribly boring. That's in the nature of things, because a product video is all about specifically putting your product, offer or service at the center of the communication. So it's not the entire company, a job or a very, very complex process that is explained here. Instead, it is primarily about the characteristics and differentiating features as well as the most memorable and unusual presentation possible. A very central point: What problem does your product solve best? In the end, your product film will be judged by how much it catches the eye, how cleverly it argues, and how well it supports sales - and you can see for yourself right here that our product films stand up to any comparison.

What style for my product video?

Attention - this is the currency of very good product videos. The shorter, the better - the more eye-catching your product video, the more successful it will be. We fight with all creative means when creating your product video - here are just a few of them:

  • Hybrid: Product video was yesterday, today there is hybrid! Put your product video on a much more real and credible footing: by using real footage and real people, your video ad looks more authentic and much more modern. HERE you can find a sample.
  • Stopmotion: It can also be tricky - with a product video produced using stop trick or stop motion. Here, objects are moved by hand, frame by frame. Usually combined with an animation, the result is an attention-grabbing video that is second to none. HERE you can watch the video.
  • Typo: This style is a great way to score points with your product video. Letters race into the frame, exclamation marks follow question marks. Your audience will follow the rousing story unconditionally - in a flowing plot characterized by fast typo/text fade-ins. Especially suitable for brands and products whose texts speak for themselves or which have to or want to do without a speaker... like HERE in this example.
  • Real mix: Animated characters conquer our real world - this is a very hot trend in video ads. We have tracked this down and already implemented it in several projects. Animated characters are inserted into realistic footage and animated. An absolute eye-catcher.
  • 2-D character: Telling a good story from the perspective of a character is possible with this style. A human being doesn't necessarily have to be at the center of your product video - we've already invented various characters: from a drop of blood that has come to life for the topic of blood donation to a poor eye for digital visual aids. There are no limits to your imagination.
How is my product video created?

As with any video production, a good briefing and a personal meeting with our agency are the first priority for a product video project. Because only when we have understood and found the advantages and in the best case also the uniqueness of a product, nothing stands in the way of the perfect idea. The most important thing here is to focus on a few or even the one point of differentiation (USP), so as not to bombard the viewer with too many product messages and features later in the video and leave them rather perplexed. But don't worry, this is exactly where we see ourselves as a kind of funnel that finds the essential product advantages out of your information flow and packs them into a good story. A good product video is short and crisp to the point and stands out positively through its implementation. This is our mantra for the creation of your product video - once the concept is in place, we look for the best possible form of implementation for your product, target group and budget. Then we illustrate, animate and set it to music and your product video is "ready to sell"!

Why a product video from nutcracker?

We are absolute brand professionals - and not only that, our individual approach convinces our clients from start-ups to Dax corporations. We understand brands and products, find their most convincing benefits and the tailor-made product video style that is exactly right for you. So that you and your product video really stand out! All this with our own team, without outsourcing to low-wage countries - on time and in premium quality. So: Let's crack nuts!

How long should my product video be?

We know how hard it is to focus on a few features and a keymessage when creating a product video. But that's exactly what we do. We help you find the essence of your brief and bring it into a crisp product video between 60 to 90 seconds maximum. Anything longer usually degenerates into an explainer video and is not the job of a good product video. Here, it's primarily about getting to the heart of your product as quickly and as well as possible - a crisp 60-90 seconds should be enough, which everyone will then watch to the end.

What does a product video cost?

Our product video prices generally depend on a whole range of factors: Complexity of the briefing, scope of concept, length of the video, design/animation style, coordination process, intended use, scope of adaptations, social media versions, etc. We will be happy to provide you with a transparent cost estimate with a clearly defined scope of services and a fixed price on request HERE. And: it costs nothing to ask!

Portrait of Klaus Schwope, Managing Director of the explanatory video agency from Frankfurt am Main.
Klaus Schwope
‍Owner
& Founder

A nut to crack? Please get in touch!

Hi, I'm Klaus, founder and owner of nutcracker. For us, every project is a matter for the boss, I look forward to your inquiry and the exchange with you! Let's crack it!

Enquire now without obligation
Everything from a single source
Top team of experts
Immediate start