Create promotional videos that pop.
Let's break new ground to sell your product uniquely and effectively! It starts with disruptive storytelling and the most innovative advertising video designs.
This is how we get to the heart of your product and ensure more attention and leads!
Poor eye goes viral. Our ZEISS Vision promotional video.
A completely new technology for spectacle lenses. Boring? No, because they combat digital visual stress. Our customer had already shot expensive but unsuccessful real videos. Then we came up with the idea of inventing a character that had to be seen - and which easily cracked the 100 K YouTube views.
More attention with animated advertising videos!
Let us produce a real eye-catcher. Instead of a real promotional video, our
"3 Nutcracker Principles" will ensure that your target groups are inspired.
Expose the product core.
Your product is like a nut: complex and difficult to open. Our job? We are the nutcrackers and decode the DNA of your product. Whether it's technology, software or financial solutions: your product becomes tangible and desirable.
The storytelling revolution.
Forget boring, run-of-the-mill promotional videos.
We break with convention and create stories that are guaranteed to attract attention. So no standard, instead tailor-made storylines that really captivate your target group.
Design with standout guarantee.
In a world of over-information, only one thing counts: standing out. Our design philosophy: individual video style instead of uniformity. Promotional videos that magically attract attention and make brands unique!
Promotional videos that stand out. With a convincing story and cool motion design.
Our animated advertising videos impress with their individuality and premium quality. As there are only a few animated formats in the video ad blocks, you are sure to attract attention. Be inspired by our advertising videos!
Have a premium promotional video created:
Your3 advantages
With animated moving images, you can showcase your products in a variety of ways on all digital channels - but also benefit enormously and achieve real results.
These are your biggest wins:
Less effort & costs!
Communicate your product with an animated advertising video without the hassle of real filming with actors and horrendous costs. Animation is an easy-to-understand and very efficient format. It allows you to reach customers in a more unusual and effective way.
Uniquely efficient!
Animated promotional videos are ideal for presenting your brand in a truly unique and unforgettable way. This has also been clearly proven by numerous marketing studies: video content is remembered much better than text content.
Go viral with emotions!
A top-produced, animated advertising video generates stronger emotions than almost anything else. With optimal conception and implementation, your advertising video can even generate virality and spread on its own!
"Klaus and his team have already implemented many projects for Lufthansa Cargo. The results are outstanding and creative. I particularly appreciate his strategic advice and the always extremely pleasant cooperation"
"Working with Klaus and his team is a real pleasure. He is innovative and very professional. He understands perfectly his clients needs but even more important values and specificities."
"The results of Nutcracker's work are excellent and the collaboration is uncomplicated and friendly. We will definitely work together again!"
How? Who? What? Do you still have a few questions?
We would be happy to explain all the options and ways to create your premium promotional video. Let's talk about your project and your ideas without obligation.
Producer
We are product savvy and video makers - let us crack your topic.
Let us produce your advertising video at premium level: with our know-how from +2,000 video projects and the creativity of +15 permanent and freelance heads. Internationally awarded and clicked millions of times. These are your nutcracker advantages ...
Everything from a single source
From consulting and strategy to creation, animation and distribution.
Smart investment
The assets of a promotional video can easily be used to create many other advertising materials such as short videos or flyers.
Immediate start
No waiting or blah blah blah - with us, your project starts as soon as you place your order. Express delivery is also possible.
Individual style development
Nothing off the peg, whether hybrid, vector 2D, 3D or stop motion - we can do it all!
Brand experts
15-strong agency team with extensive brand and corporate experience - from concept developers to motion designers.
Premium advertising video
Many years of expertise, creative excellence and holistic individual solutions - for internal and external communication.
We are excellent
"Likeable and honest. Klaus Schwope and his team at Nutcracker manage to develop a small story from any task, no matter how complicated, and to implement it creatively and with style. A clear recommendation."
"Professional and fast cooperation, the result was designed incredibly creatively on our own initiative and was even completed well before the deadline despite the tight time frame. Completely satisfied and highly recommended!"
"I value not only the creativity but also the conceptional work. Putting a lot of focus on the concept, helped every time to build ground for a solid strategic approach, which was then turned into a beautiful and creative work. Can fully recommend Nutcracker as a professional and fun partner to work with."
Your promotional video nut, our crunchy process.
Briefing
First of all, we ask lots of questions to get to the bottom of your topic. Once we know and understand every detail, we can crack your nut.
Concept
Now we find a concept that really gets to the heart of your topic. Then we develop an individual and outstanding video design.
Production
And action - now we dive into the animation and work out the nuances of every movement and every sound. Everything to make your promotional video move everyone!
Distribution
After your approval, we create all further versions of your advertising video in the appropriate formats, lengths and languages for all your channels.
Congratulations!
All the videos have been created and are online - now we can hopefully celebrate many successes together! And prepare the next promotional video.
Still have questions about promotional videos? Cracky will answer them all!
We are often asked why we differentiate between advertising and explanatory videos? It's actually quite simple: because they are two completely different nuts ... to stay in our language. By definition, a promotional video is a video clip that advertises a product, brand or service in a very targeted and brief manner and promotes it accordingly. This means that rather than explaining complex relationships, messages are conveyed to users quickly, briefly and powerfully - usually with the support of media budgets in social or traditional media and therefore also in short formats of between 15 and a maximum of 30 seconds. Usage and distribution are therefore fundamentally very different to explanatory videos, for example.
Attention - that's the currency of video ads. The shorter, the better - the more eye-catching your advertising video, the more successful. We fight with all creative means when creating your video ads - here are just a few of them:
- Hybrid: Promotional video was yesterday, today there is hybrid! This puts your YouTube ads on a much more real and credible footing: by using real footage and real people, your video ad looks more authentic and much more modern. Get a taste HERE.
- Stopmotion: It can also be tricky - with a promotional video produced using stop trick or stop motion. Here, objects are moved by hand, frame by frame. Usually combined with an animation, the result is an attention-grabbing video that is second to none. HERE you can see the video.
- Typo: You can really score points with this style in your advertising video. Letters race into the picture, exclamation marks follow question marks. Your audience will follow the captivating story unconditionally - in a flowing plot characterized by fast typo/text overlays. Particularly suitable for brands and products whose texts speak for themselves or who need or want to get by without a narrator ... like HERE in this example.
- Real-Mix: Animated characters conquer our real world - this is a very hot trend in video ads. We have tracked it down and already implemented it in several projects. Animated characters are inserted into realistic image material and animated. An absolute eye-catcher for your YouTube ads.
- 2-D character: Telling a good story from the perspective of a character - that's what this style does. It doesn't necessarily have to be a person at the center of your video ads - we have already invented various characters: from a drop of blood that has come to life for the topic of blood donation to a poor eye for digital visual aids. There are no limits to your imagination here.
Your video project is in good hands with us! To prepare for the briefing meeting, simply fill out our project questionnaire HERE and send us all the information about your topic (e.g. presentations, advertising materials). During our kick-off briefing meeting we will clarify all open questions. Then we can get started: We'll guide you through the process step by step - you'll first receive our video script with voiceover and preview images, then the finished image video for feedback and approval. Request a project now.
We are absolute brand professionals - and not only that, our individual approach convinces our clients from start-ups to DAX-listed corporations. We understand brands and products, find their most convincing benefits and the tailor-made advertising video style that's just right for you. So that you and your advertising video really stand out! All this with our own team, without outsourcing to low-wage countries - on time and in premium quality.
So: Let's crack nuts!
We know how hard it is to focus on one (!) core message when creating a promotional video. But that's exactly what we do. We help you find the essence of your brief and create a video ad between 15 and 30 seconds maximum. Anything longer usually degenerates into an explanatory video and is not the job of a good promotional video. The main thing here is to get to the heart of your offer as quickly and well as possible - a crisp 15-30 seconds should be enough to get everyone to watch to the end.
Our promotional video prices generally depend on a whole range of factors: Complexity of brief, scope of concept, length of video, design/animation style, coordination process, intended use, scope adaptations, social media versions, etc. We'll be happy to provide you with a transparent, customized quote with a clearly defined scope of services and a fixed price that you can stick with. And: asking costs nothing at first!
Owner& Founder
A nut to crack? Please get in touch!
Hi, I'm Klaus, founder and owner of nutcracker. For us, every project is a matter for the boss, I look forward to your inquiry and the exchange with you! Let's crack it!