We break down the complex.
So that everyone understands your topic faster & better.

No matter what you call it - explainer film, explainer video, explainer video or somewhat sarcastically explainer bear video - in general, this is a video format in which an idea, a product, a process or a project is explained in a clear and understandable way, usually between 60-120 seconds. However, the focus should be more on the WHAT and WHY - less on the HOW. After all, an explainer video is not a how-to video - which provides specific and detailed instructions. A common misunderstanding.

Explainer videos condense complex content to the most important points - making your topic easy to understand and consume for everyone. You can also enrich your website and increase dwell times. Plus increase conversions, raise your e-brand awareness and help your audience understand information faster and better. Not bad, right?

‍

Our explainer video prices generally depend on a whole range of factors: Complexity of the brief, scope of concept, length of the video, design/animation style, coordination process, intended use, scope of adaptations, social media versions, etc. We'll be happy to provide you with a transparent, customized quote with a clearly defined scope of services and a fixed price that you can stick with. And: asking costs nothing at first!

‍

Brevity is the spice of life - the sweet spot for explainer videos is between 60-90 seconds. If your topic is more complex, let's make several videos out of it. That way, you'll always reach your target group in a nutshell.

‍

Very clear and simple: first the briefing discussion, then the conception (target analysis, script, design and key images) and finally the production (illustration, animation, soundtrack). We have already successfully implemented this process well over 3,000 times - we accompany you personally in every phase and are always available. Let's crack it!

‍

Feedback is the be-all and end-all for the success of our joint project. We want to make this as easy as possible for you. That's why we invite you to our feedback platform "nutcracker Filestage" at the start of the project. There you can view all the texts, designs and video versions we have created almost in real time and comment on them directly. If necessary, we will also go through more extensive feedback together in video calls.

‍

For a crisp 60-90 second explanatory video and a high-quality animation style, a production time of 4-6 weeks should be planned. You will receive a precise timeline with all milestones and coordination dates from us after the initial meeting.

‍

Your video project is in good hands with us! To prepare for a non-binding initial meeting, simply fill out our short project questionnaire and send us some initial information about your project (e.g. topic, target group, timing, budget). During our subsequent video call, we will clarify all open questions. You will then receive our offer booklet within 48 hours and we can get started straight away after approval. Request a project now.

‍

Your video project is in good hands with us! To prepare for the briefing meeting, simply fill out our project questionnaire HERE and send us all the information about your topic (e.g. presentations, advertising materials). During our kick-off briefing meeting we will clarify all open questions. Then we can get started: We'll guide you through the process step by step - you'll first receive our video script with voiceover and preview images, then the finished explainer video for feedback and approval. Request a project now.

Every company, every project has its individual appearance - from the logo to the corporate design to the website. That's why we believe that the style of your explainer video should fit as well as possible into your overall appearance. Due to the multitude of requirements and needs, there are also very different styles and possibilities to create your explainer video. Here is a short overview of possible and popular video styles:

• Hybrid: Explainer video was yesterday, today there is hybrid! Put your explainer video on a much more real and credible foundation: by using real footage and real people, your video looks more authentic and much more modern. The whole thing is garnished with smart infographics and typography. Check out a sample HERE.
• Stopmotion: It can also be tricky - with an explanatory video that is produced using stop trick or stop motion. Here, objects are moved by hand, frame by frame. Usually combined with an animation, the result is an attention-grabbing video that is second to none. HERE you can see the video.
• Typo: You can really step on the gas with this style. Dots follow letters; exclamation points follow question marks. The viewer follows the rousing story in a flowing plot, which is characterized by fast typo/text fade-ins. Especially suitable for brands and products whose texts speak for themselves or which have to or want to do without a speaker... like HERE in this example.
• Real-Mix: Animated characters conquer our real world - this is a very hot trend. We have tracked this down and already implemented it in several projects. Animated characters are inserted into realistic visuals and animated. An absolute eye-catcher.
• 2-D character: Telling a good story from the perspective of a character - that's possible with this style. It doesn't necessarily have to be a human being at the center - we have already invented various characters: from a drop of blood that has come to life for the topic of blood donation to a poor eye for digital visual aids. There are no limits to the imagination here.
• Linear: You may remember the uncolored drawings from your first coloring book? In the meantime, however, the linear style has evolved; the colorless component is no longer decisive by definition. In explainer videos, the linear style is often used to tell stories in a very reduced but all the more elegant mix of lines, colors, shading and unique perspectives.