Explainer videos Digital Health: simplify digital complexity!
The corona crisis makes it necessary but fortunately also finally possible: digital technologies are now making massive inroads into medicine and healthcare in Germany. For example, in addition to applications such as fitness trackers, which have long been in widespread use, many telemedicine services are now also finding favor with patients. According to a recently published study by industry association bitkom, 65% of patients feel more informed and enlightened by digital offerings. This is encouraging, because the potential of digital applications for the prevention, diagnosis and treatment of diseases is enormous.
It is therefore already important to communicate the technology and its sheer endless possibilities to patients, doctors, health insurers or even investors with smart e-health marketing.
An ideal way: the production of an e-health explanatory video. This makes it possible to greatly simplify complex matters in a short time, such as the exact functionality of an app or the benefits of the digital patient file. But a video can not only explain complicated things, it can also significantly improve the acceptance of any e-health project.
What exactly is an e-health explainer video?
An e-health explainer video describes a technology, form of therapy or even a subject in a way that is both understandable and entertaining. There are almost no limits to the use of an explainer video: both in presentations and in digital e-health marketing. The special feature is that a topic can be broken down to a maximum length of 1 to 2 minutes, highlighting the essential and comprehensible key points.
Depending on the briefing, the focus of the storytelling is on the user or patient and their experience with the respective digital solution. This is presented in a comprehensible, sympathetic and modern way - very important: a high quality of illustrations and information design as well as a captivating animation of all content.
Aspecial video design for Digital Health!
Since the requirements for explainer videos in the digital health sector are quite different from those for ordinary videos, we have developed a very special explainer format with our ERKLÄRDOC design.
Thus, humanity and technology as well as their benefits have to be combined in a clever and entertaining way. This is exactly what we have done with our ERKLÄRDOC 2D vector design:
on the one hand there are the likeable, emotionally appearing characters, which take the coldness and distance away from the technology. For the digital world, we chose strong colors and linear elements such as icons, lines and dots to animate processes and networking in a very fluid and accessible way.
With this design setup, we enable digital health startups in particular to access a high-quality explainer film more quickly and efficiently. But of course we also offer individual solutions beyond the distinctive Erklärdoc design with our own and completely different design approaches. In the past, our team has already implemented these for clients such as AOK plus, TKK or Clickdoc. For example, videos have also been implemented in collage style, which makes it possible to combine photorealistic or filmed video material with eye-catching animations.
Creating digital progress together!
Innovations and smart ideas in digital health are one thing, explaining and marketing them is another. A suitable example is the much-discussed "electronic patient file. In this case, too, we believe that e-health marketing must be strongly geared to the technology that is there for people and patients. Digitalization creates the space for great progress and facilitation in the fight against diseases, but also the overbearing bureaucracy and still prevailing flood of paper.
But only when this benefit is explained in a simple and understandable way does it create acceptance - this is what an explanatory video can do, for example.
PCR Lollitest in explanatory doc format
One of our first Erklärdoc projects is to help continue to fight the pandemic. To do this, regular and reliable testing is essential. To make this as pleasant as possible for smaller children and schoolchildren and at the same time reliable, there is the so-called lollipop test. Our video for the Limbach laboratory group clearly explains in an emotional and modern explanatory doc style how this must be carried out correctly and how it works. The video is mainly used in schools and to inform parents and teachers.
Interested in a video in Erklärdoc design? Then we will be happy to advise you: +49 69 90437467.
