Internal video communication - your checklist!

Why internal video communication makes sense for your company

Are you still experiencing boring meetings and endless PowerPoint presentations in your company that put you to sleep? Do you and your colleagues continue to be informed via notices, impersonal e-mails or eternally long texts on the intranet that nobody really notices anyway? Why don't you try a different approach?

People love videos. And exactly - all employees are PEOPLE. Conclusion: Every employee will also love your explanatory video on an internal topic - provided it's done well. Because videos are more than just text or a boring sequence of images. They arouse curiosity about a topic and increase the desire to learn more about it.

Inspire your colleagues with a new way of communicating. Inspire them with an explanatory video, communicate and actively participate in the process. A good video gives every colleague the feeling of being an interactive part of the process.

That's why most companies benefit from video communication. Every business? Yes, every business! Of course, one more than the other. It depends on how complex the issues are and how much budget is available.

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Why internal video communication?

Internal videos deal with complex structures, processes, the communication structure, internal messages and other important internal topics. They are primarily used to share news, make announcements and improve community and teamwork.

All of these points could theoretically be communicated in emails or face-to-face conversations. The key word is "theoretically". To get around this, large companies such as Google, Mercedes-Benz, Lufthansa etc. also use videos, for example explanatory videos or image videos, for internal communication. Videos, such as explanatory videos or image videos, are used for internal communication.

As a child, you were told "everyone does it". Nobody liked to hear this, but it was done anyway. So if you look around and realize that everyone is using video content, why not you?

According to a study by Forrester Research, 75% of employees are more likely to watch videos than spend hours trawling through a forest of information. According to the study, employees are significantly more attentive when watching an explanatory video.

So, using internal explainer videos increases the likelihood that the message being communicated will actually reach employees and have the desired impact. This allows for improved performance, greater consistency, and a deeper connection between your company and its employees.

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For which business are internal explainer videos suitable?

In general, all industries and companies can benefit from internal video communication - some more, others less. Of course, this always depends on the size of the company and the available communication budget.

If you find yourself in the following "Checklist for internal video communication", you should definitely consider using videos:

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- You have more than a "handful of employees"

The more employees you have, the more valuable the use of video communication becomes. Instead of issuing the same notices over and over again or communicating messages via various channels, it is more effective to create a way that is easily accessible for everyone.

No need to browse through emails for hours and always be up to date. That should be the goal. Various online video platforms (YouTube) allow you to see how often the video has been viewed and by whom. This allows you to see whether everyone has received the message and whether it makes sense to create several parts.

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- You have several locations

Companies with multiple locations, possibly globally, can benefit from video communication as every employee at every location can hear the same information via the same video. By using video content, any employee can view and easily share it from anywhere, on any device, with an existing internet connection.

- You are a technological company

If you work in the technology/IT industry, you're probably very familiar with digital communication - plus, employees in such an industry are more inclined to view digital content and thus facilitate the communication channel.

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- You must complete a training course

Training is an expensive affair for many companies and the costs involved are rising enormously. Videos can reduce these costs. A training course lasts a whole day and almost all employees are involved. A video takes up a maximum of 5 minutes of working time and does not require any location dependency or similar. If, for example, the topic is an explanation of an onboarding process for new employees, training would have to be carried out several times. A video, on the other hand, only requires a one-off financial outlay and can be watched or paused several times if necessary. This provides the basis for an optimal learning environment. It is also no wonder that internal videos can have a positive effect on work results.

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‍-You have a start-up company

Start-ups are usually set up by younger, tech-savvy people. They are familiar with video platforms such as YouTube or Vimeo. It is the "young generation" that looks for and learns new skills or tutorial videos via such platforms. It is therefore easy to integrate explanatory videos or videos in general into everyday working life.

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‍-What are you waiting for?

People love videos - your employees love videos - they love videos! If you want to communicate with your employees and really boost your business, you should use internal explanatory videos.

Too much at once? Don't worry, we at Nutcracker are here for you. Our agency has many years of experience in internal corporate communications for companies such as Lufthansa, MAN, DVAG, Zeiss, Dekra and Linde. Our video portfolio ranges from explanatory topics such as digitalization (intranet/social media guidelines/web 4.0/artificial intelligence), change management to operational safety.
Just give us a ring - your employees will thank you for it.

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Illustrations: Lilla Kato

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