How to recognize a "five-star" video production!
Unmistakable quality features for the production of your premium video.
The market is opaque and crowded when it comes to providers and productions of explainer videos. However, there are clear indicators by which you can recognize a high-quality explainer video production. We'll tell you what these five characteristics are and award a star for each one.
The first star should already be awarded for the appearance of an explainer video production - is it clear, well-organized and of high quality? Can you find all the relevant information for the creation of your explainer video or do you have to trawl through endless subpages and links to find the information you need?
The second star is earned by a good video production with its video portfolio. Does every explainer video here look similar - i.e. no matter which client, all in the same style? And do you perhaps get the feeling that you've seen all these explainer videos in some form or another somewhere before? This may well be the case, as many providers simply use ready-made templates that they pull out again and again for every customer and every project. That's why you should study all videos in a provider's portfolio with a critical eye to see how differently and individually they are designed - and, of course, whether the explanatory videos convince and inspire you! If you find a lot of variety and individuality, the 2nd star is guaranteed.
The third star is primarily for the video production clients - at what level does the provider work? This is not meant to sound disrespectful, but the larger the company placing the order, the higher and more complex the demands on a video agency often are. So if you work for top clients, you usually have to deliver top work for them. And not only that, if these explainer videos are really good, they can also hold their own at international creative competitions, where independent experts regularly award bronze, silver or gold to the best explainer films.
There is a fourth star for the team - who is behind the production? Do creative employees such as art directors, illustrators and motion designers really work there? Or is there just a sales team that brings in orders and has them implemented in other low-wage countries such as Eastern Europe or the Far East? If there is no transparency here, there is often something wrong and you should ask which team an agency works with and where. After all, video production is also about fair standards and, not least, the quality standard "Made in Germany". A look at the imprint can also provide information as to whether the explainer video provider is really based in Germany or, for example, Luxembourg or Malta.
The fifth star can be found quite easily: namely in the Google ratings of a video production - these ratings definitely provide more objective information than many other rating tools. Problem: with many ratings, it is often not entirely clear where exactly they come from. A Google rating is at least a somewhat more reliable and objective indicator of the work of an explainer video provider.
Conclusion: When producing your explainer video, be sure to set a 5-star expectation to ensure that your project is implemented at the highest level - 5-star ratings from an explainer video agency on Google are a good start.
