The 5 best explainer video styles

Explainer videos are an excellent means of conveying complex information in a simple and entertaining way. A decisive factor for the success of an explainer video is the chosen style. The style of an explainer video not only determines its aesthetic appearance, but also influences the way the message is received by the audience. In this article, we present the 5 best styles for explainer videos that can help you present your content in a creative and effective way.

1. Whiteboard animation: This style is one of the most popular and classic styles for explainer videos. Whiteboard animation shows the hand of an illustrator drawing and explaining on a white board or surface. This style conveys a sense of authenticity and trust as viewers can watch the illustrator at work. The combination of hand drawings, text and voice-over narration makes it possible to explain complex information step by step and keep the audience attentive.
2. 2D animation: 2D animation is a versatile and popular style for explanatory videos. It involves animating graphics and characters in a two-dimensional space. With a wide range of colors, shapes and characters, companies can develop their own unique style. 2D animation offers the opportunity to present complex concepts in a fun and engaging way. By combining movement, text and sound effects, companies can convey their messages in a dynamic and entertaining way.
3. Infographics: Infographics are a great way to present data and facts in a visually appealing way in an explainer video. This style uses charts, symbols and statistics to present information in a clear and understandable way. By using color and animation, companies can simplify complex information and engage the audience with interesting visuals.
4. Character animation: Character animation is a popular style for telling stories in explainer videos. Animated characters are used to guide the story and convey the messages of the video. By using characters, companies can build an emotional connection with the audience and turn complex content into an easily digestible and entertaining narrative.
5. Live action: Although the previous styles are based on animation, live action can also be used effectively in explainer videos. By using real people, scenarios and props, companies can create a more personal and tangible experience for the audience. Live action explainer videos are particularly well suited to products or services where the human aspect is key.

Overall, these different styles for explainer videos offer a variety of ways to present complex information in a creative and engaging way. Each style has its own merits and can be selected depending on the video's target audience and message. By choosing the right style, companies can ensure that their explainer videos communicate effectively and generate the desired audience engagement.

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