How your event video rocks!
Three golden tips for trade show video production
Is it another one of those years when the trade fair of all trade fairs is coming up in your industry? And with it the challenge to generate a lot of traffic at your booth with creative means? No problem, a well-made trade fair video can be more than helpful - our following tips will tell you exactly how!
1 Make asplash!
When briefing your video production, remember to leave enough creative freedom. For example, it is of little use to show in a trade fair video only what can already be seen physically on the stand. A good trade fair video therefore needs an irresistible eye-catcher that people can't get enough of. On the other hand, the style and form of the trade fair video should definitely fit in with the design of your company and the trade fair presentation and not appear as a foreign body. This is an important point, but one that a professional video agency with the appropriate brand and corporate design know-how is sure to take to heart.
2. develop expressiveness even without sound!
A very special requirement in the creation of trade fair videos is that they ideally convey the desired messages even without the sound and speaker level. This can often only be achieved if the appropriate text overlays are integrated into the video plot - so be aware at an early stage of the language in which you want to communicate in the video. The more complex the font animation, the more time-consuming it is to change the language. Generally, it is advisable to produce a version with and a version without sound in order to be flexible in the use of the video. In any case, the trade fair video without sound offers your sales staff the opportunity to moderate the video themselves and thus use it as a sales aid.
3. use your trade show video in many ways!
The costs for a really well-made trade fair video are easily in the five-digit range - which is why you should already think about other possible uses for your trade fair video during the conception phase. For a trade fair lasting several days alone, the production and cost expenditure is often too high in relation. Therefore, you should also use the video concept as a central component of your trade fair communication. How? For example, by sending out a short teaser of the video as an invitation or posting it on social media.
Of course, these three trade show video tips are by no means everything, yet they may have given you the right food for thought and briefing impulses for your video project just in time for your big trade show appearance - either way: Good luck for your trade show appearance! (Illustrations: Katharina Bineider)
Or do you have another appearance as a speaker at the trade fair? Then why not use a short version of the trade fair video set to music as the intro to your keynote speech? Another option: You create the project not only as a trade fair video project, but as a normal product or explainer video project.
A professional video agency can easily take into account the requirement that the video must also be suitable for trade fairs in a further version.
