How to recognize a "five-star" explainer video provider!
Unmistakable quality features for the production of your Enlightenment video.
The market is opaque and crowded when it comes to providers and productions of explainer videos. But there are clear indications of how you can recognize a high-quality explainer video production. We'll tell you which five characteristics they are and award a star for each ...
The first star should already be awarded for the appearance of an explainer video production - is it clear, well arranged and of high quality? Can you find all relevant information for the creation of your explainer video or do you have to dig through endless subpages and links to find the desired info?
The second star is earned by a good video production with its video portfolio. Does every explainer video here look similar - i.e. no matter which client, everything in the same style? And do you perhaps have the feeling that you've seen all these explainer videos somewhere before in some form or another? That may well be, because many providers simply use ready-made templates, which they bring out again and again for each customer and each project. That's why you should study all the videos in a provider's portfolio with a critical eye to see how different and individually they are designed - and, of course, whether the explainer videos convince and inspire you! If you find a lot of variety and individuality, the 2nd star is clear.
Star three goes to the customers of the video production - at what level does the provider work? This is not meant to sound disrespectful, but the larger the company placing the order, the higher and more complex the demands on a video agency. So if you work for top clients, you usually have to deliver really top work for them. And not only that, if these explainer videos are really good, they can also hold their own at international creative competitions, where independent experts regularly award bronze, silver or gold to the best explainer films.
A fourth star goes to the team - who is behind the production? Are there really creative employees working there, such as art directors, illutators and motion designers? Or is there only a sales team that brings in orders and has them realized in other low-wage countries such as Eastern Europe or the Far East? If there is no transparency here, there is often something wrong and you should ask which team and where an agency is working. After all, video production is also about fair standards and, not least, the quality standard "Made in Germany". A look at the imprint can also provide information as to whether the explainer video provider is really based in Germany or, for example, in Luxembourg or Malta.
The fifth star can be found quite easily: namely in the Google ratings of a video production - these ratings definitely provide more objective information than many other rating tools. Problem: with many ratings, it is often not entirely clear where exactly they come from. A Google rating is at least a somewhat more reliable and objective indicator of the work of an explainer video provider.
Conclusion: be sure to also set a 5-star expectation so that your project is implemented at the highest level - 5 star ratings of an explainer video agency on Google are already a good start...
