Internal explainer videos - your checklist!
Why internal video communication makes sense for your company
Do you still experience boring meetings and endless PowerPoint presentations in your company that are enough to put you to sleep? Are you and your colleagues still informed via notices, impersonal e-mails or eternally long texts on the intranet that no one really notices anyway? Why not try a different approach?
People love videos. And that's right - all employees are PEOPLE. Conclusion: Every employee will also love your explainer video on an internal topic - provided it's done well. Because videos are more than just text or a boring sequence of images. They arouse curiosity about a topic and increase the desire to learn more about it.
So inspire your colleagues in a new way of communication. Inspire them, with an explanatory video convey and actively participate in the process and every colleague feels through a good video the feeling of being interactively part of the process.
That's why most businesses benefit from video communications. Every business? Yes, every business! Of course, one more than the other. It depends on how complex the issues are and how much budget is available.
Why internal video communication?
Internal videos deal with complex structures, processes, communication structure, internal communications and other important internal issues. They are primarily used to share news, make announcements, and improve community and teamwork.
All these points could theoretically be communicated in e-mails or personal conversations. The key word is: "theoretically". To get around this, large companies such as Google, Mercedes-Benz, Lufthansa, etc. are also using videos. Videos, for example, explanatory videos or image videos are used for internal communication.
When you were a child, you were told, "Everybody does it". While no one liked to hear this, it was still done. So if you look around and notice everyone is using video content, why aren't you?
According to a study by Forrester Research, 75% of employees are more likely to watch videos than spend hours sifting through the forest of information. According to the study, employees are significantly more attentive when watching an explainer video.
So, using internal explainer videos increases the likelihood that the message being communicated will actually reach employees and have the desired impact. This allows for improved performance, greater consistency, and a deeper connection between your company and its employees.
For which business are internal explainer videos suitable?
In general, all industries and companies can benefit from internal video communication - some more, others less. Of course, this always depends on the size of the company and the available communication budget.
If you find yourself in the following "Internal Video Communication Checklist," you should definitely consider using video:
- You have more than a "handful of employees"
The more employees you have, the more valuable the use of video communication becomes. Instead of putting out the same notices over and over again or delivering messages through various channels, it's more effective to create a way that's easily accessible to everyone.
No browsing through mails for hours and always being up to date. That should be the goal. Through various online video platforms (YouTube) is given the opportunity to see how often and by whom the video was viewed. From this you can see whether everyone has received the message and whether it makes sense to create several parts.
- You have several sites
Companies with multiple locations, possibly globally, can benefit from video communication because every employee at every location can hear the same information over the same video. With the use of video content, any employee can view and easily share it from anywhere, on any device, with an existing internet connection.
- You are a technological company
If you're in the tech/IT industry, you're probably well versed in digital communication - plus, employees in such an industry are more inclined to view digital content, making the communication path easier.
- You need to conduct training
Training is an expensive proposition for many companies, and the cost of it is skyrocketing. Videos can reduce these costs. For example, a training session lasts a whole day and nearly all employees are involved in it. A video takes a maximum of 5 minutes of working time and does not require any location dependency or the like. For example, if the topic is an explanation of an onboarding process for new employees, training would need to be done more than once. A video, on the other hand, requires only a one-time monetary investment and can be watched or paused more often as needed. This provides the basis for an optimal learning environment. It is also no wonder that internal videos can have a positive effect on work results.
-You are a start-up company
Startups are mostly built by younger, more tech-savvy people. They are familiar with video platforms such as YouTube or Vimeo. It is the "young generation" that seeks out and learns new skills or tutorial videos via such platforms. Therefore, it is easy to integrate explainer videos or videos at all into the daily work routine.
-What are you waiting for?
People love videos - your employees love videos - you love videos! If you want to communicate with your employees and really boost your business, they should use internal explainer videos.
Too much at once? Don't worry, we at Nutcracker are here for you. Last but not least, our agency has built up years of experience in internal corporate communications for companies such as Lufthansa, MAN, DVAG, Zeiss, Dekra or Linde. Our video portfolio here ranges from explanatory topics such as digitalization (intranet/social media guidelines/Web 4.0/artificial intelligence), change management to operational safety.
Just give us a ring - your employees will thank you.
Illustrations: Lilla Kato
