How your event video rocks!
Three golden tips for trade show video production
Is it another one of those years in which the trade fair of all trade fairs is coming up in your industry? And with it the challenge of generating a lot of traffic at your stand using the most creative means possible? No problem, a well-made trade fair video can be more than helpful - our tips below will tell you exactly how!
1. cause a stir!
When briefing your video production, remember to leave enough creative freedom. For example, it is of little use to show in a trade fair video only what can already be seen physically on the stand. A good trade fair video therefore absolutely needs an irresistible eye-catcher that people will linger on. On the other hand, the trade fair video should fit in stylistically and formally with the design of your company and the trade fair presentation and not come across as a foreign body. This is an important point, but one that a professional video agency with appropriate brand and corporate design know-how will certainly know how to take to heart.
2. develop expressiveness even without sound!
A very special requirement when creating trade fair videos is that they should ideally convey the desired messages even without sound and voiceover. This can often only be achieved if appropriate text overlays are integrated into the video plot - so be aware at an early stage of the language you want to communicate in the video. The more complex the font animation, the more complex the language change. It is generally advisable to produce a version with and a version without sound in order to be flexible when using the video. In any case, the trade fair video without sound offers your sales staff the opportunity to present the video themselves and thus use it as a sales aid.
3. use your trade fair video in a variety of ways!
The costs for a really well-made trade fair video are easily in the five-figure range - which is why you should think about other possible uses for your trade fair video right from the conception stage. After all, the production and cost outlay is often too high for a trade fair lasting several days alone. So why not use the video concept as a central component of your trade fair communication? How can you do this? By sending out a short teaser of the video as an invitation or posting it on social media, for example.
Of course, these three trade fair video tips are by no means everything, but they may have given you the right food for thought and briefing impulses for your video project just in time for your big trade fair appearance - either way: good luck with your trade fair appearance! (Illustrations: Katharina Bineider)
Or do you have another appearance as a speaker at the trade fair? Why not use a short version of the trade fair video set to music as the intro to your keynote?
Another option: Create the project not just as a trade fair video project, but as a normal product or explanatory video project, for example.
A professional video agency can easily take into account the requirement that the video must also be suitable for trade fairs in another version during the conception phase.
